Privacy Policy — Auscale

Last updated: 02/12/25

Auscale is a social media marketing agency based in Australia. We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and, where applicable, the GDPR (EU) and CCPA (California).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website, services, or interact with us.

1. Information We Collect

We may collect the following types of personal information:

Information you provide directly

  • Name

  • Email address

  • Phone number

  • Business name

  • Social media account details

  • Project information or inquiry details

  • Payment information (processed securely through third-party payment providers)

Information collected automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages you visit and time spent

  • Cookies and tracking technologies

  • Website analytics data

Information from third parties

We may receive information from:

  • Meta (Facebook)

  • Google Analytics

  • CRM systems

  • Advertising platforms

  • Social media platforms

  • Payment processors

2. How We Use Your Information

We may use your information to:

  • Provide and deliver our marketing services

  • Communicate with you about your project or inquiry

  • Improve our website and services

  • Run advertising campaigns and retargeting

  • Send marketing emails (with your consent)

  • Track website performance and analytics

  • Comply with legal and regulatory obligations

3. Cookies & Tracking Technologies

We use cookies and similar technologies for:

  • Website functionality

  • Analytics (Google Analytics, etc.)

  • Advertising and retargeting (Meta Pixel, TikTok Pixel, Google Ads)

  • Optimizing site performance

You can disable cookies in your browser settings, but some features may not work correctly.

4. Sharing Your Information

We do not sell your personal information.

We may share your information with:

  • Service providers (hosting, analytics, advertising tools)

  • Payment processors

  • CRM and email marketing software

  • Social media and advertising platforms

  • Legal or regulatory authorities (if required)

All third-party providers only receive the minimum data necessary and must comply with privacy law obligations.

5. International Data Transfers

Some service providers we use may store or process data outside Australia.
We ensure that all international transfers comply with:

  • GDPR (EU)

  • APPs (Australia)

  • Equivalent data protection standards

6. Data Security

We take reasonable steps to protect personal information from:

  • Loss

  • Misuse

  • Unauthorized access

  • Modification

  • Disclosure

However, no internet transmission is 100% secure.

7. Your Rights

Australian Users

You may:

  • Request access to the personal information we hold

  • Request corrections or updates

  • Opt-out of marketing communications

GDPR (EU) Users

You have additional rights, including:

  • Right to be forgotten

  • Right to restrict processing

  • Right to data portability

  • Right to object

California (CCPA) Users

You may:

  • Request what data we collect

  • Request deletion of your data

  • Opt-out of data sharing for advertising

To exercise any of these rights, contact us at:
[Insert your business email]

8. Retention of Information

We retain your personal information only as long as necessary for:

  • Providing services

  • Legal obligations

  • Business record-keeping

When no longer needed, information is securely deleted.

9. Third-Party Links

Our website may contain links to external sites.
We are not responsible for the privacy practices of third-party websites.

10. Children’s Privacy

Our services are not directed toward children under 13.
We do not knowingly collect information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
All updates will be posted on this page with a new “Last updated” date.

12. Contact Us

For questions, concerns, or requests regarding this policy, contact us:
Auscale
Email: orlando@auscale.com.au
Business Type: Social Media Marketing Agency